- 10/21/2014

What are you saying and who are you saying it to? Define your Target Audience/Buyer Personas and make confident marketing decisions in this creative workshop.

Is your marketing focused on Marvelous Mary: a single mom, part-time sales clerk, and cat-lover who enjoys sneaking episodes of The Real Housewives in-between packing kids lunches?
Or, is it look at Blossoming Bill: a recent college graduate with funky-fresh ideas, a taste for fine coffee, skinny jeans, microbrews and artsy shots of antiques?
Perhaps, instead, you're focused on Hearty Harry: the guy in charge of getting his construction crew safely to and from the job, keeping projects on track, and getting home on time to his kids, the nightly news, and a sunset ride on his motorcycle?

Sign up for this quick, hands-on session and walk away with defined Buyer Personas and the ability to make confident marketing decisions.

Part of Allegory Studios’ Marketing Mastery workshop series.

Register by contacting:
Julia Ingersoll
julia@allegorystudios.com
(518) 580-1987 x102

Or register online by visiting: http://www.allegorystudios.com/marketing-mastery-saratoga-fallwinter-2014/