New retail concept is getting traction with 4th location

(New York, NY) The Conscious Beauty Collective, a group of 30+ indie beauty & wellness brands run by MASAMI haircare, is continuing their expansion with a pop-in at Petal + Hive, a clean beauty shop in Ballston Spa, NY. The CBC will be adding a shelf of 11 brands to Petal + Hive from mid-September through the end of 2024. Participating brands include dr.NC, FIGGI Beauty, Greentanica, ieró Beauty, Immunocologie, Isle de Nature, MASAMI, ORVOS Skin Science, Safo Hair, Sun Drunk and Youzey.

The pop-ins are curated shelves of 10-15 brands that can easily fit into a retailer’s space. All of the Conscious Beauty Collective brands are good for you and good for the environment (independently owned, clean by EU standards, sustainably minded, give back), so it’s a natural fit to partner with other small businesses and retailers who share the same ethos.
 
The pop-ins are a scalable solution to help indie beauty & wellness brands get exposure and distribution. This innovative solution follows 4 successful pop-ups the Conscious Beauty Collective created and set up in San Francisco, Boston, Rancho Cucamonga and Palm Springs, CA.
 
“Running our own pop-up store was great but harder to scale. Now with our pop-ins, we can scale much more easily and faster, giving boutique retailers a bespoke set of brands that fit their concept,” said Lynn Power, Founder of MASAMI & the Conscious Beauty Collective. “It also gives them some news to share with their customers as well as marketing support from the participating brands.”
 
This partnership with Petal + Hive is the fourth pop-in the CBC has secured since May. The other pop-ins are with Remedies Herb Shop in Carroll Gardens, Brooklyn, Palm Springs Vitamin Infusions, a wellness center that’s been providing premium vitamin infusions and IV’s for over a decade, and ADORAtherapy, expanding from their Asheville, NC store to open a second store in Miami.
 
Jillian Ehrenberg, founder of Petal + Hive and her skincare brand, Acta Beauty, can appreciate the value of the CBC from both a retail and brand perspective, “I love the idea of small brands like mine supporting each other and am excited to ‘host’ the CBC at Petal + Hive starting mid-September through the end of the year.” Lynn adds, “The retail space is so competitive and many small retailers are shuttering. By offering this solution which pays rent + commission, we are able to create a healthier ecosystem where the retailer and brands can support each other and grow together.”
 
The Conscious Beauty Collective is on a mission to find new, exciting ways to showcase the CBC brands and support small businesses, and will be expanding the pop-in experiences all across the U.S. in 2024 and beyond.
 
For more information on the CBC Pop-ins, contact Lynn Power, lynn@lovemasami.com, 917-209-0799.
 
For more information about Petal + Hive, contact Jillian Ehrenberg, jillian@petalandhive.com, 518-309-3677.
 
About Conscious Beauty Collective:
The Conscious Beauty Collective is THE indie beauty and wellness roadshow. Follow us on Instagram @consciousbeautycollectiveshop.

About MASAMI:
MASAMI is clean premium haircare infused with Mekabu, a Japanese ocean botanical that’s all about weightless hydration. MASAMI’s line consists of shampoo, conditioner, shine serum, styling cream, a sustainable fast drying hair towel and a scalp scrubber. Learn more at lovemasami.com and follow us @lovemasamihair.

CBC at Petal + Hive
89 Milton Ave
Ballston Spa, NY 12020
 
CBC at Remedies Herb Shop in Brooklyn
453 Court Street, Brooklyn, NY 11231
 
CBC at Palm Springs Vitamin Infusions
242 N Palm Canyon Drive, Palm Springs, CA 92262
 
CBC at Adoratherapy in Wynwood
230 NW 25th Street, Miami Florida, 33127