ROUND LAKE, NY — Quick Response, the Capital Region’s leading remediation company, today announced the launch of Response Plus, a proactive preparedness program designed to help commercial property owners, facility leaders, and building operators reduce uncertainty, minimize risk, and respond more effectively when disaster strikes. Built to address the reality that water and fire events are not a matter of if, but when, Response Plus equips properties and their management teams with a clear, customized plan before an emergency happens.

For many commercial properties, the greatest risk is not simply the event itself, but the confusion and delays that follow. Without a documented response plan, teams can lose valuable time locating shutoffs, identifying the right emergency partners, protecting unaffected areas, and notifying key stakeholders. Quick Response developed Response Plus to help organizations prepare for those critical first minutes and hours, when fast action can significantly reduce damage severity, business interruption, tenant disruption, and long-term recovery costs. And organizations only pay when they need to use Quick Response’s mitigation and remediation services.

“Response Plus was conceptualized to give property and facility owners and managers clarity before a crisis even begins,” said Frank Lara, Chief Operations Officer at Quick Response. “When a water or fire event occurs, the first few minutes can shape the entire outcome. By planning ahead, properties can act faster, reduce disruption, protect occupants, and recover with greater confidence.”

Response Plus is designed as a practical, ongoing preparedness system rather than a one-time checklist. The program includes: 

• Custom emergency response planning for each property
• Priority service status for urgent incident response
• Vendor pre-planning to reduce confusion during emergencies
• Policy review to strengthen preparedness and decision-making
• Ongoing support and plan updates as needs evolve