Social Media Marketing Coordinator
Social Media Marketing Coordinator
**Position Summary: **
As Social Media Marketing Coordinator, you will be responsible for developing and executing a video-first social media strategy that drives engagement, brand awareness, and growth for Sterling Real Estate Group.
You’ll work closely with our Director of Marketing and our agents to create content that showcases our listings, communities, and team in a way that feels authentic, engaging, and relevant.
This is a hands-on, creative role - not just scheduling posts, but actively capturing and creating content in real time.
**Key Responsibilities: **
- Plan, execute, and manage a strategic social media content calendar focused on growth, engagement, and brand awareness
- Film and edit short-form video content (Reels, TikTok-style, walkthroughs, behind-the-scenes, agent features) Capture content in-office, at properties, and at events
- Create engaging posts for new listings, new construction communities, and company initiatives
-Identify trends and create content that aligns with what’s currently performing
- Analyze performance, test new ideas, and continuously improve content strategy
- Maintain brand consistency across all platforms
- Engage with our online community, responding to comments, messages, and reviews
- Assist in creating content for newsletters and marketing campaigns
- Use Canva, Ripl, and ChatGPT tools to generate engaging content.
- Work with our agents to help them grow their social media presence (on occasion)
**Qualifications: **
- Demonstrable experience in social media management or a related field.
- Proficiency in content creation, copywriting, graphic design, and video filing & editing.
- Familiarity with web updates in WordPress (a plus), SEO/AEO, and analytics tools.
- Excellent verbal and written communication skills and the ability to produce creative content (text, image, video).
-Excellent time management and organizational skills
-A good understanding of using AI tools like ChatGPT.
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**What We Offer: **
- A competitive salary and benefits package.
- A dynamic, innovative, and supportive work environment.
- Opportunities for professional growth and development.
**How to Apply: **
Interested candidates should submit their resume, a cover letter, and a portfolio of their social media work to Mandie Kozlowski, Info@sterling518.com. Your cover letter should highlight your suitability for the role and how your skills and experience align with our mission and core values.
Join us at Sterling Real Estate Group and contribute to our legacy of excellence in the Capital Region's real estate market.
**About Us:**
Sterling Real Estate Group is a prestigious real estate firm with over two decades of unparalleled expertise in New York's Capital Region. Renowned for our integrity, customer focus, and community engagement, we offer a spectrum of real estate services, ranging from residential resales and maintenance-free condos to investment properties and new construction neighborhoods. Our partnership with top builders and a team of dedicated agents spread across the Capital Region ensures a seamless and enriching experience for our clients.
**Mission Statement:**
We strive to deliver exceptional customer experiences, foster a culture of excellence and integrity within our team, and remain the preferred choice for our clients, partners, and the communities we serve. Our commitment to ethics, accountability, and leadership underpins a family-friendly work culture that champions knowledge, development, and respect.
**Core Values:**
- Integrity
- Results-driven
- Exceptional customer experience
- Team development
- Community focus
- Collaboration
- Ethical practices
- Respect
- Leadership
