The Power of Email Marketing (from Constant Contact) - 03/22/2013

In this workshop, you will learn how to use email marketing to build the relationships that are the key to the success of your business.

We provide tips to increase your email deliverability and open rates, write good headlines and content, and perhaps most importantly, strategies for getting - and keeping - high quality prospects, customers and members.

Workshop Overview: Basics of email marketing and best practices (3 parts):

In order to help your business or organization reach people who use email and social media, you need to make plenty of connections and start the process of building relationships. That’s what the first part of the presentation is all about.

Connections must lead your prospects and customers to the information they need to make a purchase or a donation to your nonprofit. And, your information needs to be valuable enough to share with others. We’ll cover informing your audience in part two of the presentation.

In part three, I’ll show you how to combine your connections and your information.