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Digital Prospecting: A Modern Structure to your Overall Prospecting Strategy

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Name: Digital Prospecting: A Modern Structure to your Overall Prospecting Strategy
Date: April 13, 2021
Time: 8:30 AM - 9:30 AM EDT
Registration: Register Now
Event Description:
Are you leveraging email, social media, and other digital technology in your sales process? Savvy sales professionals are now integrating digital tools into their prospecting efforts, like email, social media channels, and CRMs. These new digital tools can be useful. The challenge is to utilize social selling and to try and avoid being "the vulture" whose LinkedIn connection request moves immediately into a sales pitch. In this interactive, informative webinar, Matt Scarchilli, CEO of Sandler Training, Albany, will share how to build a better structure to your overall prospecting strategy.
Key takeaways include:
  • How to create a powerful, integrated, field-tested process for prospecting that integrates email and LinkedIn.
  • How to implement proven best practices that turn emails into phone discussions.
  • How to create stronger connections with your prospects using email and social media channels.
Attendees will leave with email templates and follow-up scripts that can be implemented immediately.

Speaker, Matthew J. Scarchilli

Matt has over 25 years sales experience ranging from entry level sales to, to sales manager to V.P. Sales to ownership of a sales training company (Winning Process, LLC dba Sandler Training of Albany).  Matt’s sales success over the last 20 years has put him in a position to now be able to share those experiences to help companies grow and flourish.

Experience and Background

Matt has been a Capital District resident his entire life growing up in Waterford and settling in Latham for the last 27 years with his wife Kathleen and 3 children.  On the professional side, Matt has worked as a staff pharmacist for Latham Pharmacy and Supervising Pharmacist with Community Health Plan in Troy before transitioning to pharmaceutical sales.  As a passionate soccer guy, Matt became president of Latham Circle Soccer Club.  This is where he and John Haller met and together they founded SportsSignup.  SportsSignup was a SaaS business that automated the tasks in running a youth sports organization (online registration, scheduling, stats, standings, etc.).  While at SportsSignup, the company made 3 acquisitions.  Matt’s role was Managing Partner and Vice President of Sales.  After building the business to national success with 40+ employees and managing a team of 15 in the sales department, SportsSignup was acquired by Time, Inc. in July of 2015.  The company was run as Sports Illustrated Play while owned by Time Inc.  The SportsSignup software is now owned and run by NBC Sports.
After staying on with Sports Illustrated Play to help with the transition, Matt was ready for his next venture.  While at SportsSignup, Matt had employed the Sandler Training team of Albany at the beginning of 2014.  He was so impressed with the methodology that he entered into a long-term engagement with them to train his sales team, customer service team, and himself as a manager.  When he was approached by the previous Sandler owner (Lorraine Ferguson) to purchase the business, it was not a difficult decision. 

Education and Affiliations

A.A.S. Chemical Technology, HVCC, 1986
A.S. Math/Science, HVCC, 1987
B.S. Pharmacy, Albany College of Pharmacy, 1990
Board Member of Big Brother, Big sisters, Albany
Date/Time Information:
Tuesday, April 13th 
Contact Information:
Andrea Cole
Complimentary for Member and Non Member 
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