Build Your Marketing Toolkit: A framework for small businesses and organizations - 09/17/2014

Uncover some core, important marketing concepts and show you how to use these ideas to improve your marketing.

Many small businesses and organizations find themselves seeking the right strategies to make their marketing efforts as effective as possible. But with so many different marketing activities that they could focus on, they often miss some of the important marketing concepts that will help them understand why those activities are so important. We will uncover some core, important marketing concepts and show you how to use these ideas to improve your marketing.

Attendees will learn:

1. What marketing really is (and isn’t).
2. How marketing has changed in ways that benefit small businesses.
3. The importance of setting marketing goals and objectives.
4. The 4 Pillars of Marketing Success – a framework showing how different marketing activities fit together.
5. It’s ok to start small, to start where you already are.

Agenda

8:00 AM - Arrival & Networking  

8:15-9:45 AM - Build Your Marketing Toolkit

9:45-10:00 AM – Questions & Networking

10:00-10:30 AM – Live demo of Constant Contact (optional)

Date: Wednesday September 17, 2014.

Location: Saratoga CoWorks, 153 Regent Street, Saratoga Springs, NY.

Cost: No Charge.

Note: Street parking available on Regent, Union Ave and surrounding streets.