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Marketing and Communications Coordinator

Posted: 01/31/2024

Position Description
Coordinates the Farm’s communication and marketing efforts internally to members and volunteers and externally to a wide range of constituencies and supports development activities. Ability to flex work schedule, as some weeks may necessitate more hours and presence at weekend events in season.
 
Responsibilities

  • Content creation and dissemination via Constant Contact and social media (Facebook, YouTube, Instagram). 
  • Required deliverables include – at a minimum – a three monthly newsletters (general, CSA, Community Gardens), three postings per week to social media, weekly marketing for the farm store, seasonal campaigns to market various pick-your-own CSAs, marketing for all events held on the farm, and marketing for all community engagement programs. 
  • Maintain and update Pitney Meadows website (requires knowledge of WordPress).
  • Ensure brand and messaging consistency across all external communications. 
  • Lead discussions of topics to be highlighted in newsletters and on social media, and develop content in collaboration with staff and Board members. 
  • Attend weekly staff meetings to support staff communications, marketing, and outreach needs. 
  • Perform annual refresh of printed collateral and merch.
  • Support event and program advertising, generating participation, and ticket sales. 
  • Design and develop the annual report in a format that can easily be posted online on the Pitney Meadows website. Distribute the annual report to all Pitney Meadows constituents. 
  • Identify and implement approaches that drive audience growth, engagement, and sales.
  • Develop and maintain relationships with local and farm/food-related publications in order to cultivate opportunities for Pitney Meadows to be featured. 
 
In coordination with the Fund Development Committee:

 
  • Plan and execute Spring and Fall appeals, including designing the campaign, procuring materials, executing a mail and e-mail campaign, and creating progress reports for internal and external use.
  • Assist with the planning and execution of fundraising events and public programs, ensuring necessary follow up after fundraising events.
 
Qualifications
  • A bachelor’s degree in communications/marketing, design or a related communications field or equivalent life/work experience.
  • Demonstrated writing, design, and editing skills across various platforms (print, digital, social, web, email, video, etc.).
  • Demonstrated project management experience with preference for experience working in digital project management tools (Asana, basecamp, Monday, etc.).
  • Demonstrated ability to tell a story using words, images, video, and an understanding of how to create content that draws an audience.
  • Skill in gathering and synthesizing information from many sources.
  • Experience developing engaging social media content and campaigns.
  • Experience with website development and maintenance, including knowledge of WordPress. 
  • Strong proofreading skills.
  • Proven ability to work with efficiency, flexibility, and good humor.
  • Outstanding communication and interpersonal skills.
  • Self-starter, self-disciplined.
 
Benefits:
At Pitney Meadows Community Farm, we value the well-being and engagement of our team members. As part of our commitment to supporting a healthy and thriving workforce, we offer a comprehensive benefits package that includes:
  • Health, Dental, and Vision Coverage for year-round team members:
    • Access to individual health, dental, and vision coverage at a reduced rate, ensuring that our team members have the support they need to maintain their well-being.
  • Summer CSA Share:
    • Enjoy the harvest of your hard work with a complimentary summer CSA share. 
  • Participation in Farm Events:
    • Embrace the spirit of community and camaraderie by participating in farm events at no cost on your time-off. Whether it's educational workshops, community gatherings, or seasonal celebrations, we encourage our team members to be an integral part of the farm's vibrant activities.
  • Flexible Work Environment:
    • Recognizing the importance of work-life balance, we offer a flexible work environment that accommodates the needs of our team members.
 
Terms and Compensation
This is a full-time yearly position. We ask that you be willing to work some weekends and be flexible with your availability in general, as hours may vary from week to week and based on event schedule while in season. 
 
This is a hybrid job. At least three days a week are required on-site.
The salary range for this position is between $35,000-$40,000 based on experience. 
 
To applyIf you are interested in applying for the Communications and Marketing Coordinator position, please submit a cover letter and resume to the following email: jobs@pitneymeadows.org
 
Applications will be accepted and evaluated on a rolling basis. Any questions regarding this position can be sent to the Executive Director, at brooke.mcconnell@pitneymeadows.org 

Application Deadline: 2/28/24

 
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Founded in 2016, Pitney Meadows Community Farm’s mission is to celebrate and explore agricultural education, healthy food production, and recreation. Located on 166 acres in the heart of the City of Saratoga Springs and preserved in perpetuity as a working farm, Pitney Meadows is a unique resource. We are committed to being good stewards of the land and serving the community that invested their own tax dollars to preserve the Farm as open space.

Pitney Meadows offers a broad array of opportunities to engage with the land and our community. More than 100 beds are available to individuals, families and organizations to grow their own produce in our Community Gardens, supported by an on-site Community Gardens Manager. In our 11-acre agricultural production area, our CSA members can pick their own vegetables, learn about sustainable farming, taste, and learn to cook with new varieties of vegetables, and volunteer to support farm production. Our farm store, open to visitors from dawn to dusk seven days a week, features products from other local farms in addition to our own produce. An accessible trail system circles the farm, open to walkers, runners, bikers, and dogs on leashes.

The Farm strengthens the community through our Sovereign Gardens Initiative, which empowers local organizations serving food insecure individuals to develop and maintain on-site gardens. In addition, the Farm partners with local healthcare providers to give patients struggling with chronic diseases the nutrient-dense produce and culinary education they need to improve their health. We donate roughly 100,000 servings of nutrient-dense produce annually to food pantries and other social service organizations in the region.

Our farm is alive with creativity and dedicated community engagement, offering a productive and joyful place for volunteers, employees and visitors. As we continue to grow and develop new programs, we aim to create a dynamic, inclusive, and resilient community that thrives on a shared commitment to the well-being of our environment and each other. Together, we seek innovative ways to not only sustain our agricultural endeavors but to also sow the seeds of a more vibrant, compassionate, and interconnected community.

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Pitney Meadows Community Farm (Pitney Meadows) maintains a policy of non-discrimination with all employees and applicants for employment. All aspects of employment are based on merit, competence, and qualifications. It is the policy of Pitney Meadows in recruiting, hiring, training, and promoting employees to select the best qualified individuals without regard to age, race, color, national origin, marital status, gender (including gender identity and transgender), religion, sexual orientation, military status, genetic information, disability, domestic violence victim status, familial status or any other characteristic protected by law.
 
 
 

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