Sales Bootcamp Crash Course with Kent Summers

The lifeblood of any business venture is revenue: the result of successfully selling a product or service offering, usually into a crowded marketplace with many alternatives. One of the biggest challenges facing any company— whether in start-up mode or growth phase—is the ability to identify and develop paying customers, and a tremendous amount of thought and energy goes into this all-important mission. Entrepreneurs and experienced business professionals alike often fail in their sales efforts, missing critical new customer opportunities and exhausting precious time and capital.

Included with the price of admission is a ticket to the full-day sales seminar, lunch, and the mixer immediately following. This is geared for companies of all size, structure, and in any industry, so we look forward to seeing you there!

For a complete event description, please click here .
For a bio on Kent Summers, please click here .

Sales Bootcamp Topics
 Marketing vs. Sales Functions
 The Sales Role
 Hunting vs. Farming
 Direct vs. Channel Sales
 The Sales Toolkit
 How to Qualify Customers
 Working the Sales Pipeline
 Gaining Inside Intelligence
 Selling Into Specialized Markets
 Who Are Your Buyers
 Why & How People Buy
 Managing Objections
 Navigating Personalities
 Supporting Your Price
 Overcoming Status Quo Bias
 Contracts & Negotiating Techniques
 Failed Sales Case Studies
 Building a Sales Culture