Marketing 101 - Session 3

Marketing Mentors invites you to join us for an exclusive series on marketing brought to you through the Saratoga Chamber of Commerce, Marketing 101. Taught one session per month, this course will give you practical marketing tips and trick aimed to help promote your business, especially start ups, small businesses, and non-profit organizations. 
 
Session 1: Brand Strategy: How's Your Brand Holding Up?
Session 2: Marketing Budgets: Finding Your Hidden Marketing Funds
Session 3: Marketing Communications Planning: 10 Simple Steps

Kathleen Schechner
Founder, President and CEO, Marketing Mentors
Kathleen has dedicated her career to helping numerous Capital Region organizations connect successfully to their target audiences. From developing and implementing customer relationship management strategies to the successful use of social media marketing to increase awareness and visibility, Kathleen’s leadership in marketing and communications spans two decades across multiple industries. She has successfully built brand messaging, worked with CEO’s on internal communication strategies, and enhanced community engagement through social media–all the while honing her skills in content creation, writing, public and media relations, and photography to provide a multi-media, multichannel approach to marketing efforts. She brings a keen understanding of how to align talent development, engagement, and training with an organizations’ business goals. In Marketing Mentors, Kathleen marries her career experience with her life-long passion to teach, putting a strong focus on using technology effectively to increase efficiency. She is investing her energy into teaching small business owners and non-profit organizations to learn how to achieve marketing success on their own. Kathleen’s motto, “It’s not rocket science. It’s just marketing.”