Emails That Convert: Building Emails that Get the Job Done

Join us for an exciting evening co-sponsored by the Public Relations Society of America and HubSpot. Email marketing is such an important part of how businesses communicate with their leads and customers. We use it to get our recipients to "read more", "sign up", and sometimes even "buy." So why do so many marketers create and send emails without considering conversions as a priority? By the time we click the send button, odds are we've spent more time on the images and branding than optimizing the email for conversion. This presentation and workshop is about getting back to the root of why we all send email. You will: 1) Learn a comprehensive framework for creating emails that convert; 2) Gain easy-to-remember best practices; 3) Spend some serious time breaking down high-conversion email examples. What should you expect? A 20-30 minute presentation, networking with communications professionals, beer, wine, appetizers, and memorable conversations! Who should attend? HubSpot users or inbound marketing fans, advertising, PR, and marketing professionals of any level, graphic designers interested in web or content creation, job hunters looking to network with local professionals, or communications students hoping to gain some insight on current business practices.