BEGIN:VCALENDAR VERSION:2.0 PRODID:-//ChamberMaster//Event Calendar 2.0//EN METHOD:PUBLISH X-PUBLISHED-TTL:P3D REFRESH-INTERVAL:P3D CALSCALE:GREGORIAN BEGIN:VEVENT DTSTART:20130228T221500Z DTEND:20130301T000000Z X-MICROSOFT-CDO-ALLDAYEVENT:FALSE SUMMARY:The Power of Email Marketing (from Constant Contact) - 02/28/2013 DESCRIPTION:In this workshop\, you will learn how to use email marketing to build the relationships that are the key to the success of your business.We provide tips to increase your email deliverability and open rates\, write good headlines and content\, and perhaps most \nimportantly\, strategies for getting - and keeping - high quality \nprospects\, customers and members.\nWorkshop Overview: Basics of email marketing and best practices (3 parts):\nIn order to help your business or organization reach \npeople who use email and social media\, you need to make plenty of \nconnections and start the process of building relationships. That’s what\n the first part of the presentation is all about.\nConnections must lead your prospects and customers to \nthe information they need to make a purchase or a donation to your \nnonprofit. And\, your information needs to be valuable enough to share \nwith others. We’ll cover informing your audience in part two of the \npresentation.\nIn part three\, I’ll show you how to combine your connections and your information.\nThis is an introductory level email marketing \nworkshop\, but everyone will learn something new to help improve their \nemail marketing success.\nYou will learn how to:\nBecome a trusted email sender in the eyes of your prospects\, customers\, and membersBuild your list! How to find and keep email list subscribersGet your sent emails opened and readTurn your readers into more frequent buyers/supporters/donatorsTarget your communications - how to get the right message to the right people at the right timeUse email communications to improve customer/member loyaltyCombine email with social media to maximize your reach and effectiveness\nWe'll show you how to use email marketing as the spark \nto drive more visitors to your website and social media platforms along \nwith how to generate new prospects from your email marketing. X-ALT-DESC;FMTTYPE=text/html:

In this workshop\, you will learn how to use email marketing to build the relationships that are the key to the success of your business.

We provide tips to increase your email deliverability and open rates\, write good headlines and content\, and perhaps most \nimportantly\, strategies for getting - and keeping - high quality \nprospects\, customers and members.

\n

Workshop Overview: Basics of email marketing and best practices (3 parts):

\n

In order to help your business or organization reach \npeople who use email and social media\, you need to make plenty of \nconnections and start the process of building relationships. That’s what\n the first part of the presentation is all about.

\n

Connections must lead your prospects and customers to \nthe information they need to make a purchase or a donation to your \nnonprofit. And\, your information needs to be valuable enough to share \nwith others. We’ll cover informing your audience in part two of the \npresentation.

\n

In part three\, I’ll show you how to combine your connections and your information.

\n

This is an introductory level email marketing \nworkshop\, but everyone will learn something new to help improve their \nemail marketing success.

\n

You will learn how to:

\n
  1. Become a trusted email sender in the eyes of your prospects\, customers\, and members
  2. Build your list! How to find and keep email list subscribers
  3. Get your sent emails opened and read
  4. Turn your readers into more frequent buyers/supporters/donators
  5. Target your communications - how to get the right message to the right people at the right time
  6. Use email communications to improve customer/member loyalty
  7. Combine email with social media to maximize your reach and effectiveness
\n

We'll show you how to use email marketing as the spark \nto \;drive \;more visitors to your website and social media platforms along \nwith how to generate new prospects from your email marketing.

LOCATION:Pioneer Bank (Colonie Branch) UID:e.2254.1288 SEQUENCE:3 DTSTAMP:20260429T000129Z URL:https://chamber.saratoga.org/events/details/the-power-of-email-marketing-from-constant-contact-02-28-2013-02-28-2013-1288 END:VEVENT END:VCALENDAR